I’ve had the great pleasure of working with Nike Baseball over the past few years capturing a variety of images of their athletes both in spring training and the regular season. It was great visiting the team shops this year in the different ballparks to see how all the imagery has been used. Most of the stores had floor to ceiling displays of the ads near the entrances to the stores or near the displays of Nike team apparel.
The folks at Nike have a keen eye for photography and know exactly what they want to see. There is always a clearly defined creative brief that is well thought out and very helpful when planning and shooting the assignments. Here are a few examples from last years project of capturing their top tier athletes in game action, but also with a focus on candid portraits and environment as well. Note: the detailed product shots are not mine.